We are currently defining a new school of management. Some elements that would integrate this new school include innovation, intra / entrepreneurship, digital transformation, exponential technologies and humanism. The XXI century executive needs to incorporate new theories, methodologies, models and tools to complete those he or she already knows and uses from classical management. This book synthesizes the complete history of classic management, provides the fundamental elements of business innovation and poses relevant challenges for 21st century professionals. The book includes the 100 business innovation concepts that any executive and entrepreneur should know as part of their business toolkit.
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9788417533090
210
216x216
Tapa blanda con solapas
2019-08-27 13:56:52
Caligrama
Inglés
Innovación empresarial (KJD)
Total antes: 65.05€
Total con Descuento: 61.80€
Paco Bree holds a Doctorate in Business Administration from the Kingston Business School (University of Kingston, London) and an MBA from the Edinburgh University Business School. He currently works as a professor, researcher and academic director of the Master in Business Innovation of Deusto Business School. He is also an artist and a recognized professional in the field of creativity and innovation. In addition to his academic contribution, he is an advisor to Factoría Cultural and Innsomnia and a regular collaborator in different media such as Cinco Días, El Mundo and La Razón. He has been working for more than fifteen years in multinationals and technology companies (Anboto, considered the best startup in the world in 2010, Sherpa.ai, Wincor Nixdorf) and has more than twelve years of experience as a mentor, helping hundreds of companies with their business plans and models.
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