CSR and its Communication Strategies within Spain’s Marble Industry: An Introduction

Name: CSR and its Communication Strategies within Spain’s Marble Industry: An Introduction
Price: 18.00 EUR
Availability: InStock
ISBN: 9788410276772

Mariana Oller Alonso Martín Oller Alonso

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This book delves into the evolving landscape of Corporate Social Responsibility (CSR) within Spain"s marble industry. Through a comprehensive analysis, it explores how this sector, steeped in history and tradition, is adapting —or not— to modern demands for sustainability and ethical practices. The authors examine the challenges and opportunities companies face as they integrate CSR into their operations, highlighting the critical role of communication strategies in shaping the industry"s future. With a blend of academic insight and practical guidance, this work offers a roadmap for navigating the complex intersection of business, environment, and society in one of Spain"s most iconic industries.

Num. Páginas

162

Idioma

Español

Editorial

Universo de Letras

Año

2024

Tamaño

152x228

Encuadernación

Tapa blanda con solapas

ISBN-13

9788410276772

Temática

ética empresarial y responsabilidad social (KJG)

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18.00€

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Ficha Técnica

ISBN-13:

9788410276772

Num. Páginas:

162

Tamaño:

152x228

Encuadernación:

Tapa blanda con solapas

Año:

2024

Editorial:

Universo de Letras

Idioma:

Español

Temática:

ética empresarial y responsabilidad social (KJG)

Acerca del autor

Mariana Oller Alonso

Autor

Mariana Oller Alonso is a professional with more than twenty-two years of experience in business management, combining her role as a researcher in sustainability and new business models over the last decade. With a PhD in Information and Communication Management in Organisations from the University of Murcia, a Master"s Degree in Financial Management from ENAE Business School and a degree in Economics, Mariana has been a pioneer in her field, standing out for being the first woman to obtain a doctorate in her speciality. She is the author of three books and numerous publications on Corporate Social Responsibility (CSR) and sustainability, and has actively participated in the board of directors of AEMA and as an expert in INCUAL, contributing to the development of professional standards.

Martín Oller Alonso

Autor

Martín Oller Alonso, Ph.D., is a scholar in Communication and Journalism with extensive academic credentials, including degrees in Journalism; Advertising and Public Relations; Education, and Physical Activity and Sport Sciences. His research is internationally recognized, contributing to projects such as MEDIADELCOM, PHARM, and the World of Journalism Study (WJS). Oller Alonso has authored and edited over 25 scientific books, co-authored nearly 70, published over 70 articles, and presented at around 90 conferences globally. His academic journey includes residencies and research across Europe, Latin America, and the U.S. He recently completed a postdoc at the University of Milano and, as of November 2023, joined the University of Salamanca under the Marie Skłodowska-Curie Actions program (Horizon 2020).

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CSR and its Communication Strategies within Spain’s Marble Industry: An Introduction

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