Managing Your Personal Brand

Evelyn Verdugo’s years of experience as a life coach and her work on personal image have allowed her to develop a novel methodology of personal branding where she places the individual directly at the center in order to achieve a connection between who we are, what we do and how we do it.

She has worked with various professionals as an expert coach in personal branding and effective communication. As co-author of “Miradas del Coaching Integrativo Vol 2”, she delved into the importance of active listening during the coaching process. It was this experience that led her really develop her strategies and to write this book.

Verdugo has served for three years on the International Association of Image Consultants (AICI) board of directors in Chile, first as Vice President of Communications and then as President.