Joaquim Franch

This book offers a grounded exploration of creativity as a process rather than a mere talent or success tool. Moving away from typical self-help rhetoric, the author integrates perspectives from neuroscience, anthropology, and systems thinking to examine how human nature, cultural frames, and collaborative environments influence our ability to innovate. Structured into five parts, the work combines theoretical reflection with practical exercises designed to foster a more profound understanding of the creative act in both personal and professional contexts.