Martín Oller Alonso
Martín Oller Alonso, Ph.D., is a scholar in Communication and Journalism with extensive academic credentials, including degrees in Journalism; Advertising and Public Relations; Education, and Physical Activity and Sport Sciences. His research is internationally recognized, contributing to projects such as MEDIADELCOM, PHARM, and the World of Journalism Study (WJS). Oller Alonso has authored and edited over 25 scientific books, co-authored nearly 70, published over 70 articles, and presented at around 90 conferences globally. His academic journey includes residencies and research across Europe, Latin America, and the U.S. He recently completed a postdoc at the University of Milano and, as of November 2023, joined the University of Salamanca under the Marie Skłodowska-Curie Actions program (Horizon 2020).
Su libro
CSR and its Communication Strategies within Spain’s Marble Industry: An Introduction
This book delves into the evolving landscape of Corporate Social Responsibility (CSR) within Spain"s marble industry. Through a comprehensive analysis, it explores how this sector, steeped in history and tradition, is adapting —or not— to modern demands for sustainability and ethical practices. The authors examine the challenges and opportunities companies face as they integrate CSR into their operations, highlighting the critical role of communication strategies in shaping the industry"s future. With a blend of academic insight and practical guidance, this work offers a roadmap for navigating the complex intersection of business, environment, and society in one of Spain"s most iconic industries.