This book is based on recent scientific research and provides a wide range of practical, easy-to-apply skills and techniques on how to persuade & influence individuals and groups by avoiding conflictive communication and using collaborative communication. These skills are based on Linguistic Universals and can easily be applied effectively in many other languages.
Collaborative communication involves a specific set of skills, techniques and language designed to continually reinforce the concept of working together to achieve common goals and objectives in a way that is beneficial to all parties involved.
Many publications deal with issues related to manipulation, persuasion and influence. Interestingly, many of their recommendations are based on general and NOT specific concepts. This book provides a structured guide, with practical examples, to all the elements that must be present and the techniques available to successfully influence individuals and groups. The material covered is based on Applied Linguistics, Psycholinguistics, Psychology, Ericksonian Hypnosis, N.L.P. Neuropsychology and Psychophysics, etc. The book aims to make this advanced knowledge accessible to anyone who needs to design, teach or implement strategies to influence large or small groups. In addition, with the bibliography provided, the reader can delve into the detailed information they need.
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9788419544537
142
160x230
Tapa blanda con solapas
2022-11-23 09:17:09
Aula Magna Proyecto clave McGraw Hill
Inglés
Comunicación y presentación empresarial (KJP)
Total antes: 33.5€
Total con Descuento: 31.83€
lan
Brownlee was born in London in 1952. He has
worked in universities & organizations in Hong Kong, South Korea, Japan,
Singapore, Saudi Arabia, France, Italy, England and Spain as a teacher,
researcher & consultant. He has a post-grad degree from Lancaster
University, a M.Ed degree in Teaching English Overseas from Manchester University.
Another M.Ed. in Adult Education (Communication T&D) from the University of
Sheffield. He holds qualifications in Psychotherapy and Hypnotherapy from
various professional organisations. He has also studied educational Psycholinguistics
and Kinesics. He is a Master Practitioner & Master Trainer in Neuro
Linguistic Programming & Ericksonian Hypnosis. He is recognised by the Program
on Negotiation, Harvard University, as a negotiation trainer & mediator. Since
2016 he has been involved in studying neuropsychology with an emphasis on psychophysics.
He teaches in the Talento-Ephos Business School as a professor of Negotiation Structure
& Communication in Pharmaceutical and Biotechnology MBAs.
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